RESUME
Rachel is an energetic, passionate, and sports-minded individual experienced in digital media and communications with a demonstrated history of working in the sports industry. Skilled in creative thinking, photography, social media, Adobe Creative Cloud, CMS, Microsoft Office, and teamwork. Creative solid with a Bachelor of Public Relations - BS from Missouri State University.
Work Experience
Traveling Communications Intern
American Junior Golf Association
May 2023- Aug 2023
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Created short and long form content for the AJGA social media and website. Built photograph, videography and social media activation plans to execute.
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Interviewed junior and pro golfers, sponsor executives and golf influencers.
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Served as a rules official, executed starting and scoring protocols, and assisted with overall tournament operations.
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Wrote and published blogs, features and web stories.
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Social media reach:
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More than 1.37 million views on TikTok and Instagram Reels
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50 Instagram post, 156 Tweets and 40 TikTok's
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22 Website Features
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7 YouTube Videos
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Media Relations Graduate Assistant
Dallas Baptist University
Aug 2023-Present
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Serve as the primary media contact for Men's and Women's Tennis and Men's Basketball
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Coordinate media relations with competing institutions and conferences
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Report on assigned teams for the university
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Utilize statistics to give concrete insight and analysis into individual and team performance through athletics articles.
Social Media Intern
FC Dallas
Jan 2024-Present
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Assist in creating and developing content to distribute across all social media platforms
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Utilize current social trends and popular culture topics to create engaging content for the target audience
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Develop new strategies for increasing engagement and track social media engagement to identify high-performing ideas and campaigns
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Track social media engagement to identify high-performing ideas and campaigns for scalability
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Ensure the brand message is consistent
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Cover soccer matches via live tweeting and social media
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Help oversee and curate the team's social platforms (Instagram, Twitter, Facebook, and TikTok)
